Since when is 310 calories too much for a meal, Campbell?
29 Jan
My jaw hit the floor the other day when a commercial for Campbell’s Select Harvest soup came on television the other day.
Narrator: People often choose light foods without really looking.
Shocked girl holding a frozen dinner: 310 calories?
The narrator then goes on to inform me that Campbell’s Select Harvest soups are only 80 calories—as if 310 calories is outrageous for something that is meant to be eaten as a meal.
This commercial (see video below) is extremely disconcerting to me. Judging by the prevalence of fad diets, weight loss “supplements” and eating disorders, American consumers do not understand basic nutrition or the science behind weight loss. Well intentioned people routinely adopt dangerous habits in order to lose weight these days, and this commercial encourages that mindset.
Your body needs a certain amount of calories each day in order to function. If you eat too few calories, your body will think you are starving. This is dangerous and actually makes it even more difficult to lose weight. The amount of calories you need to eat each day depends on several factors, but in general, consuming less than 1,200 calories a day can provoke this kind of response. Most people who lose weight and maintain the loss do not cut back their calories to such an extreme number, because you can’t live like that for a long time.
I don’t have a problem with Campbell selling a soup that has 80 calories in a serving. If I wanted to have some soup with a sandwich at lunch, I might grab a light variety soup with 80 or 100 calories to a serving. But to insinuate that 310 calories for a meal is shocking and unreasonable is insane. If a person decided to cut back to a diet of 1,600 calories a day in order to lose weight, they could eat five 310 calorie meals a day!
Unless the women in that ad are considering eating an entire Lean Cuisine as a snack, they have no reason to backpedal at the sight of the nutritional information. There are enough commercials on TV pressuring women to go to extreme measures to lose weight these days. Campbell shouldn’t contribute to the problem with more misleading ads that reinforce dangerous eating habits.
See for yourself:
What do you think? Is this ad reasonable? Or is its premise ridiculous?







